The Crayola brand essence clearly defines what Crayola means to our consumers, our customers, our suppliers, and ourselves. We believe that “What if?” is the greatest question in the world, a question that makes the impossible permissible. It’s also a question that helps Crayolians think more like kids – our #1 consumer. At Crayola, our purpose is to help parents and educators raise creatively-alive kids. We want to help kids ask those “what if?” questions that keep them curious. So, our goal is to free the “What If?” questions in kids’ minds.